Mrunal Thakur has warned that the misuse of her identity through deepfake content will bring legal consequences, and that anyone who makes, edits or publishes fake media based on her image is in trouble in the future.
On Tuesday, the actress said AI-generated deepfake videos and images were causing her problems as she has seen her face, voice and identity stolen from her digital platforms so easily and that she is concerned about it.
Mrunal warned social media users, content creators and online platforms against spreading fake or manipulated content featuring her. Anyone who made or shared such material without permission would be held accountable under the law, she said.
The actress’ warning comes at a time when deepfake technology has become increasingly sophisticated. Deepfakes can produce highly realistic videos, images, and audio clips that appear real, so that viewers cannot distinguish genuine content from fake.
Mrunal added that unauthorized use of someone’s image can damage the reputation of the person and spread misinformation and violate the personal dignity of the person. She said we must behave responsibly online and not share the material which has not been verified.
Deepfakes are a growing concern in the entertainment industry. Some actors, public figures and content producers have previously raised alarms over AI-generated fake videos and photographs that misuse their identities. Many have called for stricter regulations and stronger enforcement against those who create or distribute such material.
Legal experts note that creating or sharing deepfake content without consent may violate multiple laws regarding privacy, identity misuse, copyright, defamation and information technology if the content and the jurisdiction are similar.
Cybersecurity professionals also encourage people to be cautious while accessing content online and keep the internet safe. Verifying information through official social media accounts and trusted news sources can help prevent the spread of misinformation and fake news.
Mrunal’s statement has also received widespread support from fans and film industry members and many praised her for taking a strong stand against the misuse of artificial intelligence. Social media users also emphasized the need for greater awareness about digital ethics and responsible use of AI technologies.
As AI-powered tools evolve, experts think public awareness and legal safeguards will be increasingly important in protecting people from identity misuse and digital impersonation.
Mrunal Thakur has joined a growing number of celebrities that are calling for stronger protection of personal identity in the digital age in the fight against deepfake content. Her message serves as a lesson we need to share with the world: while artificial intelligence has many benefits, it should be used responsibly and ethically.
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