Dhamaal 4 continues the good run of Indian box office and crossed the ₹145 crore mark after a good third week performance. The family entertainment film starring Ajay Devgn, Arshad Warsi, Riteish Deshmukh and Javed Jaaferi added ₹2.3 crore nett on its third Friday– and at this stage is on way to ₹145 crore since its theatrical release on July 10.
The comedy has still managed to perform well with competition from recent releases and fewer venues. And although word of mouth is strong and the film is family friendly, the film still does not see that as a threat.
The latest Friday numbers also indicate positive growth compared to the previous weekday collections, meaning that Dhamaal 4 has still attracted moviegoers as the weekend is on its way. And this stability in the third week is often considered a strong indicator of a successful theatrical run.
The film is the latest in the popular Dhamaal franchise of actors with a good mix of slapstick comedy, adventure and ensemble performances as the main theme. The chemistry between Ajay Devgn, Arshad Warsi, Riteish Deshmukh and Javed Jaaferi is so much fun and a few comic sequences are appreciated by the audience!
Dhamaal 4 is a box office success in that it has been consistently up front and has a good occupancy with increasing competition and sales according to trade experts Joginder Tuteja. The film will finish its theatrical run with a lifetime India box office of about ₹175 crore if it keeps working in the rhythm.
The film has also performed well commercially globally and has already surpassed ₹190 crore worldwide - worldwide gross already reached to almost ₹190 crore. Its strong international sales and the strong domestic performance are also reason for its success.
Such a robust box office performance is testament to the continuing success of the Dhamaal franchise which has been a very popular franchise for so many years and has the perfect combination of comedy, chaos and family-friendly storytelling. Positive reviews and repeat viewers drove the film's box office to nearly its entire third week collections.
With the weekend expected to boost earnings further, industry observers think Dhamaal 4 could be able to comfortably pass ₹150 crore and move on to ₹175 crore lifetime number.
We have seen that Dhamaal 4, one of the biggest comedy successes of the year, has again proven how entertaining family films with good word-of-mouth can go through a long and profitable theatrical run and still have a successful run despite heavy competition.
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