Triggered Insaan, a popular YouTuber, is getting huge attention for his efforts to raise ₹70 lakh to help Assam flood victims with a 50-hour no-sleep livestream. In that time period, Nischay and his family made an impact on the livestream and it became one of the most talked about charity initiatives from an Indian content creator.
The fundraiser had huge support from fans and fans were very involved. Nischay Malhan’s family donated ₹16 lakh to the relief fund in support of him. Nischay remained awake and engaged with the viewers during the entire 50-hour livestream when he was keeping up the banter and talking to them, talking to the news on television and asking for money for flood victims of Assam. The dedication and stamina in the effort of Nischay Malhan's fans was a great example of how social media can be used for good.
The livestream had 15.9 million views and the online community of Nischay is so big. It was at a level of over 1.15 lakh concurrent viewers as the event came to an end and the event was overflowing with people to support the fundraiser. Thousands of people came to watch the marathon stream and contributed money to help with the relief program and help spread the message. And the scale of support is showing how digital platforms can bring huge numbers of people together in times of disaster.
Assam itself has been severely affected by seasonal flooding and thousands of families are displaced, homes are destroyed, people have lost their livelihoods and lives are up in ruin. No less than two full days of continuous livestreaming were devoted to the crisis, Nischay Malhan helped bring national attention to the problem and mobilized his followers to give generously. There is a lot of support for food, shelter, medical care and rehabilitation and it’s a huge financial burden to pay for the relief. The initiative had a positive effect on many viewers to realize the role influencers can play in supporting social causes beyond entertainment and social justice as well.
The successful fundraiser has been hailed by social media and Nischay Malhan and his family’s generosity and commitment. To raise ₹70 lakh in a single livestream is a significant achievement, showing us how much the creator’s influence is felt by his audience. As online communities grow and digital creators are able to work together to develop a social impact through entertainment and philanthropy, we are showing how social media can be used for good.
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