‘Ramayana’ Sparks Controversy Over ‘Ravan Raj’ Poster on Janmashtami
The makers of the much-anticipated Ramayana movie have stirred debate online with a new Ravan Raj poster of the actor Yash as Ravana on Janmashtami.
While the poster piqued fans' interest and made them want to see the epic movie, some on social media are upset that a Ravana poster is released on a festival for Lord Krishna's birth.
Janmashtami is a festival of major religious significance for millions of devotees as it marks the birth of Lord Krishna, who is regarded as an avatar of Lord Vishnu.
Thus, some viewers wished the film’s promotion campaign had included Lord Krishna or Lord Vishnu.
Many people on the internet questioned how appropriate the poster was to the date. Some people suggested the makers could have chosen to publish a photo of Bhagwan Vishnu instead.
And others thought Lord Rama was a better choice to represent the movie, since it is the central theme of the movie.
But that criticism is more about the timing of the release rather than Yash’s portrayal of Ravana. Ravana is one of the main characters of Ramayana and is most likely to play a big role in the movie.
If Yash is playing as Ravana, we can expect it to be very much part of the movie’s promotional campaign.
The poster also raised issues of how mythology-based films should approach promotional activities during important religious festivals.
As ‘Ramayana’ is closely related to Hindu mythology and religious traditions, every promotional decision is likely to receive considerable attention from audiences.
Despite the criticism, the movie has generated a lot of curiosity among the audience. Ranbir Kapoor plays Lord Rama, Sai Pallavi plays Sita and Yash plays Ravana.
The movie was directed by Nitesh Tiwari and shot on a large scale with lots of visual effects.
The fact that ‘Ramayana’ has three actors in principal roles and its star cast has made it one of the most eagerly awaited Indian movies to watch will only make it more popular.
The project has drawn interest not just because it has the power of its actors as it is an all-star team but because of the difficulty in bringing one of India’s most celebrated epics to the big screen.
And the promotional campaign is very much in its midst and the latest controversy will not be the end of it for the film.
We’re hoping each poster, character reveal and announcement will be watched by viewers so they’re able to get more of an emotional attachment to our movie and we want to get more excited but we also make sure that we are respectful of our culture of the epic.
For now, the ‘Ravan Raj’ poster has generated a lot of discussion online. If criticism is not curbed quickly or continues to pervade the discussion on the film is not clear.
With the reaction being so high it’s obvious Ramayana has a huge public interest before its theatrical release.
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