The promotional campaign for Awarapan 2 has also been strong in the past 5 days as the film’s latest song “Yeh Awarapan” is still resonating on the internet. Amaal Mallik composed it, sung by Arijit Singh, and Rashmi Virag penned it. The emotional song has already been viewed over 36 million times on YouTube in five days of being released and it is one of the most popular Bollywood songs of the year.
That’s a good indication that the song is doing very well, as the film’s first one, “Ve Junoon” has already reached 34 million views on YouTube. The two songs have the audience on its feet and fans are so excited for the sequel and nostalgic for the music and the franchise.
One of the reasons for the popularity of “Yeh Awarapan” is its connection to the original Awarapan (2007) soundtrack. Many music fans compare it to the song “Toh Phir Aao” which has been one of Emraan Hashmi’s most recognizable music hits in time. The emotional atmosphere, soulful vocals, and the familiar sound as well as its recognizable music style have been widely shared on social media to recall the sound of that film.
Out there on Instagram Reels, the song has become a viral sensation, with tens of thousands of people using the song to create short videos. The growing popularity on social media has also helped it catch on with Bollywood music lovers and younger people too.
Awarapan 2 has also attracted interest from the audience in advance. With the bookings available on BookMyShow, the film has more than 171,000 interests from moviegoers before its release date on August 14, 2026.
Trade analysts believe the strong response to the soundtrack could translate to a very strong opening weekend for the movie. Some industry observers even predict that Awarapan 2 may have Emraan Hashmi’s biggest box office opening to date if this momentum continues.
But not everyone thinks the film’s promotional campaign is flawless. Some trade experts believe the overall marketing strategy could have been better. While “Yeh Awarapan” has gone on to become a huge success, the response to some of the film’s other promotional materials has been less enthusiastic. Also, it will face competition at the box office with Sunny Deol’s upcoming film and so the opening weekend collections are going to be quite important in the industry.
The great response to “Yeh Awarapan” is a show of strong reaction, but the movie did not lack a lot of buzz before the release and so it is a good thing the movie’s pre-release buzz will continue to be high. And with millions of views, viral social media buzz, and a good opportunity to get the Bollywood big bang on its side on Independence Day weekend, Awarapan 2 will most likely be one of the most eagerly awaited Bollywood movies of the summer movie release.
As to how well the film will live up to the huge expectations from the soundtrack will become clear when it goes to cinemas on August 14, 2026.
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