“For Kannada Hearts All Over the World”: Nagathihalli Chandrashekara’s Special Message Ahead of America America 2 Release
Kannada cinema will release America America 2 on September 11. To give an emotional touch to the campaign filmmaker Nagathihalli Chandrashekara has released a message for Kannada cinema lovers across the world.
Taking to social media Nagathihalli Chandrashekara posted: “Wherever you go whoever you are forever you will be watching Kannada cinema… For the Kannada hearts all over the world!”
That message has been heard by Kannada audiences who watch films not only in Karnataka but across different parts of India and abroad too. Kannada cinema is going international now and filmmaker’s words show how cinema can be strong bond between language, culture and people living thousands of kilometres away from their homeland.
The title America America 2 is itself nostalgic for Kannada movie audiences because the original America America was a big film in Kannada cinema (emotional themes, aspirations relationships life around USA).
The sequel comes now before audiences with the challenge and opportunity to build on that legacy but also tell a story for a contemporary generation.
Nagathihalli Chandrashekara’s Message
Nagathihalli Chandrashekara’s statement is especially important because it isn’t about a film but the relationship between Kannada cinema and its global audience.
His words “For the Kannada hearts all over the world” acknowledge that there are millions of Kannada speaking people and cinema lovers outside Karnataka who follow industry from outside Karnataka. For overseas Kannada audiences theatrical releases are cultural events because they get to meet other Kannadigas and celebrate their language and cinema together.
September 11 release of America America 2 could therefore also have an international impact beyond Karnataka box office — the film’s international audience will be watching it too (Kannada industry keeps expanding outside India).
A New Chapter for a Familiar Title
Sequels have a special burden because people compare them to the original. America America 2 has the advantage of being familiar with the title but also needs to connect with people who might be seeing the story and characters for the first time.
When a familiar world returns to cinema there’s nostalgia but also contemporary filmmaking. Kannada audiences today have access to films from India and the world so expectations are higher — a sequel to an established title has to be emotionally familiar as well as new.
For Chandrashekara’s cinema fans too the release is an opportunity to revisit themes that have been associated with his storytelling — relationships, human emotions, dreams, travel and people and their roots.
Kannada Cinema’s Global Audience
The growth of Kannada cinema internationally is one of the major achievements of the industry in recent years. Kannada films are watched by audiences in USA, UK, Australia, Canada and several other international markets regularly.
This global audience has given Kannada filmmakers and actors a bigger platform. Social media platforms have also made it easier for filmmakers to directly communicate with fans (promotional campaigns become more personal and immediate).
Nagathihalli Chandrashekara’s latest message is an example of this connection. He doesn’t talk to people of Karnataka only he has his words for Kannada hearts wherever they may be.
America America 2 is all set for its September 11 theatrical release. Kannada movie buffs are in wait-and-see mood as the film will hit screens on that day.
The release also reaffirms Kannada cinema’s cultural identity. Language based cinema is not geography bound when audience emotionally connect with their language, stories and traditions.
So for fans September 11 will be about more than a release date. It’ll be about Kannada cinema, nostalgia and the global community that continues to back Kannada films.
Nagathihalli Chandrashekara’s message sets the mood for America America 2 which is all set to meet Kannada audiences in theatres and take spirit of Kannada cinema to viewers across world.
Wherever you are whoever you are — love for Kannada cinema is there — and on September 11 that love will come alive with America America 2.
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