Thalapathy Vijay’s anticipated action drama Jana Nayagan is still in full advance booking mode and is already generating ₹5 crore in pre-sales in Karnataka ahead of its worldwide theatrical release on July 23. The positive response of the crowd is a great indication of the degree of fanfare Vijay is getting for this last film before moving on to his full-time political life.
Karnataka is one of the major markets for the film outside Tamil Nadu. The advance bookings in Bengaluru had a great response with many First Day First Show (FDFS) screenings sold out within hours. Many fans rushed to secure tickets despite pricey multiplexes and Vijay’s huge fan base in the state.
Trade experts believe the ₹5 crore pre-sales milestone in Karnataka is a great achievement for a Tamil film and shows the high demand for Jana Nayagan. The movie is expected to have one of the biggest opening days for a Tamil film in Karnataka, thanks to the huge fan interest and the lack of competition at the box office.
It’s a very big release strategy. Jana Nayagan will be released in around 800 theatres in Tamil Nadu and more than 7,000 screens worldwide and it will be one of the biggest theatrical releases in Indian cinema.
Directed by H. Vinoth, Vijay is playing in the lead role with Pooja Hegde, Bobby Deol, Prakash Raj, Priyamani, Mamitha Baiju, etc. The music is composed by Anirudh Ravichander whose songs and background score have already generated much interest among fans.
The film has also been supported by very strong promotional momentum. With recent promos and character glimpses on social media, the advance booking numbers are also on the rise in India and overseas. Industry observers do expect Jana Nayagan to set multiple opening-day records if the current trend continues.
With ₹5 crore already collected through pre-sales in Karnataka, sold-out fan shows and fantastic demand across the country, Jana Nayagan is going to be one of the biggest box office events of the year. As the countdown to July 23 continues and we are moving towards Vijay’s release date, expectations are high.
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