Rudrabhishekam: Vijay Raghavendra’s Film Announces Cash Prizes for Instagram and Facebook Reels
The film Rudrabhishekam is going to be released on September 25th and Kannada actors Vijay Raghavendra and actress Priyanka Thimmesh’s upcoming film Rudrabhishekam is ready for the movie.
The rural action thriller will be released in Karnataka in theaters on September 25th. The producers have now unveiled a promotional event for social media users and up-and-coming reel creators to participate in the film and young reel creators with the help of new film Rudrabhishekam's music and a new campaign to promote the film and make sure they can get paid to create and share reels based on the song Rudrabhishekam to promote it and share songs in return.
Rudrabhishekam has already attracted attention from Kannada audience and Vijay Raghavendra plays a challenging role as the protagonist. The actor is seen in a dual role as well as on a variety of looks and characters. From a Veeragase artist to a Rudra character and simple and innocent village youth to a tough guy with a bit of Girija style moustache Vijay Raghavendra will be seen in several different looks. The variety of his looks is one of the aspects that have attracted attention in the lead up to the release of the movie.
The film is a rural action thriller with its story rooted in a village setting. Action, suspense and rural elements and rural scenes should give Rudrabhishekam fresh air to its plot and feel. Now that film is scheduled for release later this month, the filmmakers are stepping up their advertising to reach more people with a longer term audience (younger viewers who do not just like short-form video content).
As part of this campaign, the film's production banner Pan India Creations has also created a special contest for social media influencers and reel creators. Reel creation for young male and female viewers is a great way to get the attention of their audience and to get them to post it on Instagram or Facebook.
The contest will be evaluated after the film’s theatrical release. Rudrabhishekam will be released on September 25, and the makers will consider the views generated by the participating reels three days after the movie's release. The social media account whose reel gets the highest number of views will be eligible for the first prize, while the next highest-viewed reels will get the second and third prizes.
The first prize is ₹10,000, the second prize is ₹7,500 and the third prize is ₹5,000. The production team also announced consolation prizes of ₹1,000. And the participants will have to make reels on the songs of the film and post them on Instagram and Facebook. Once they have posted their reels, they will need to share information about the reel and how many views it has with the organizers via 8553674555 and 9845642338.
The makers have also added another big incentive to the contest. Besides the money rewards for the highest number of views, those who win the contest could be cast in Pan India Creations’ upcoming film. So the initiative is more than just a promotional exercise; it can potentially bring out the talent of Kannada filmmakers and social media creators.
It is a strategy that is also indicative of how social media is making a huge impact on film marketing. It is making it easy for filmmakers to advertise songs, characters as well as dialogues and so on in Instagram and Facebook reels so that you get people to listen to it (even if they’re not fans) to promote the movie before and after it gets made, and make sure that people are aware of it (and that’s the point of social media). So you are going to want to get the people that you’re going to promote it and get fans to create their own things around Rudrabhishekam.
Rudrabhishekam has Priyanka Thimmesh as the female lead opposite Vijay Raghavendra. The supporting cast includes Bala Rajwadi, Manu, Sanath, Bullet Vinu, Mamatha Thuruvekere, Navanitha Shetty and Manjula. The diverse supporting cast will complement the central rural story and action-driven story.
The film is directed by Vasanth Kumar and produced under Pan India Creations banner. The project has been jointly invested by lawyer Jayaram, Manjunath K.N., K. Venkatesh, Chidananda Murthy, Suresh Babu, Ashwath Narayan, Shivakumar, Ravikumar and Chandrashekar Hadapad. B.J. Kishore Gowda is the executive producer.
Rudrabhishekam is also trying to build the buzz and not just with traditional promotions but also to engage social media users directly in the campaign. The reel contest could help the film's songs get more fans before and after its theatrical release. And for Vijay Raghavendra fans and reel creators, it is an opportunity to get entertainment, cash and to get an acting opportunity in a future Pan India Creations project.
Rudrabhishekam will be released in theaters across Karnataka on September 25, when Vijay Raghavendra’s multiple roles and looks, Priyanka Thimmesh’s presence and its rural action-thriller storyline will be the main attractions ahead of its release.
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