Aroopi is now available online on various digital platforms and the movie is also available to watch in homes. The film is available on Prime Video and Lionsgate Play and is available in Malayalam, Tamil and Hindi.
For non-Indian audiences Aroopi will also be available in Malayalam and Tamil on SimplySouth, further enhancing the film’s international digital presence.
At least the OTT release will allow Aroopi to reach a larger audience than the original theatrical audience. With multiple languages, the film can reach people who may not have seen Malayalam films but are interested in regional Indian films.
The availability of Malayalam, Tamil and Hindi versions is of particular importance for an Indian film as dubbed language releases are becoming more and more important in the digital entertainment ecosystem. Regional films can be reached with streaming platforms to reach audiences in different states and linguistic destinations as well and without the need to go to cinema.
Prime Video is still one of the essential sites for Indian films in languages around the world and Lionsgate Play has also expanded its regional content with localized content. At all these platforms Aroopi is available simultaneously for viewing the film.
SimplySouth is another way to watch the movie outside India. The platform is very much South Indian cinema oriented and can be used by international viewers who speak Malayalam and Tamil.
The digital release also comes at the same time when Malayalam cinema is getting a lot of attention from audiences outside Kerala. Malayalam movies are drawing in more and more people from India and abroad as they tell stories, perform in the genre and move through different genres.
Now Aroopi is part of this expanding wave of Malayalam content being viewed globally via streaming platforms.
As we see with the use of three languages on Prime Video and Lionsgate Play which would help the film attract people who might have ignored a regional-language title because of language barriers. Hindi and Tamil audiences will now be able to see the film in dubbed versions and Malayalam-speaking audiences will be able to watch the original version.
OTT platforms have changed the way regional films are seen in such a fundamental way. If the film was in the film’s home state, people outside of the film’s home state could not see it. Now streaming services are able to make a movie available across geographical borders very soon after it has been made available in the market, just before the cinema’s theatrical launch.
And it has been a very important way for Malayalam cinema filmmakers and actors to reach local and international audiences. Movies that may have had a very limited theatrical footprint could have a second life through streaming.
The release of Aroopi on various platforms also shows the competition of streaming services for regional Indian content. Malayalam, Tamil, Telugu and Kannada films are now part of OTT catalogues as the audience increasingly looks for stories from different film industries.
We allow viewers to choose their language and platform based on availability. Indian audiences can access Aroopi through Prime Video and Lionsgate Play, and viewers outside India have the option of SimplySouth for the Malayalam and Tamil versions.
Besides the multilingual release, it could be good for families and audiences who want regional content in dubbed languages. Hindi and Tamil availability allows it to reach a much larger audience.
When streaming is the most popular mode of entertainment consumption, OTT premieres have become a major part of the movie’s whole journey. A movie’s success is no longer about the theatrical performance but rather how it will receive its audience and the popularity of the movie will be affected by digital audiences.
Since Aroopi is available around the world and in many languages, people can watch the movie at their own convenience.
The release on Prime Video, Lionsgate Play and SimplySouth helps the film get a wider digital platform and is the gateway for Malayalam cinema to reach global audiences and Indian and international audiences.
As an advocate for Malayalam cinema and looking for new regional content, Aroopi is now part of the latest OTT line-up and can be seen in any language depending on the viewer’s location and platform availability.
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