The much awaited Bollywood movie Awarapan 2 has been acquired by Prime Video; the digital streaming rights have been acquired by the film.
With Emraan Hashmi and Disha Patani as the leading actor and actress, Awarapan 2 has been generating a lot of buzz in Bollywood - especially among the fans of the original Awarapan. The sequel will carry on the emotional identity of that franchise but tell a larger commercial story.
The acquisition of the digital rights by Prime Video means that viewers will eventually be able to watch the movie on the streaming platform after its theatrical run. But there is no official OTT release date for the film yet.
Emraan Hashmi is the main attraction of the franchise and has been one of the big attractions of Awarapan 2 and so far the most enthusiastic about the film. The actor is a character that has a strong presence and is linked to the original film and we are very excited about the second film.
Disha Patani has added to the movie's sales to make it more commercial. The actress will be seen alongside Hashmi in the new instalment and her pairing has also become one of the big talking points for fans.
Hindi films are getting more and more popular with all formats via digital streaming rights and not only that, Prime Video’s acquisition of the digital streaming rights also speaks volumes about the growing importance of theatrical plus-OTT distribution of Hindi movies. Streaming is now a big part of the entertainment industry so the platform is a key part of the entertainment ecosystem where movies can be watched in India and outside India and international markets after their movie release and movie streaming.
Awarapan’s franchise needs an OTT release. The original film has developed a huge following and is remembered by audiences for its emotional storytelling, music and Emraan Hashmi’s performance.
The sequel will appeal to both the existing fans of the franchise and a new generation of viewers. While the theatrical release will appeal to those looking for a big-screen experience, the Prime Video premiere will make the film accessible to viewers who prefer watching movies at home.
Digital rights acquisition is also a key indicator of the expanding business in Indian cinema. And streaming platforms compete for films with audience recognition, popular stars and established franchises. Awarapan 2 combines all three factors with the connection with the original film and the presence of Emraan Hashmi.
The OTT approach of the film also will allow for fans who might not be able to watch it in theaters to see the movie after its theatrical run. This can extend the length of a movie beyond the initial cinema run.
For Prime Video, adding Awarapan 2 to its future catalogue will add to its Hindi-language film repertoire. The platform has continued to invest in Indian films and series in other languages, so digital premieres are increasingly important to the success of a movie’s release strategy.
The second film’s promotion will be going to press harder as we approach the theatrical release date. Additional details about the film’s story, music, trailer and release date will be coming out in the coming weeks.
The announcement of the digital rights acquisition is one more reason to look forward to the film. While fans may want to see Awarapan 2 on the big screen first, Prime Video will provide a convenient window from which to look back at it.
And a collaboration is a big deal along with that collaboration to make sure that the sequel will also have a wide audience outside the movie at the theater. When the date of OTT will be confirmed the viewer will get a real date of when they will be able to see the movie as far as they can see it.
And now Prime Video has acquired the digital streaming rights to Awarapan 2, with Emraan Hashmi and Disha Patani. The news only adds to the hype for the sequel and is a step closer to becoming Prime Video's next digital home.
If you like the franchise recall, the popular lead star and the new cast of actors, Awarapan 2 is going to be one of the best Hindi films of all time with the right kind of genre. So you may see it first in the theater and eventually on Prime Video.
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