Reliance Jio has launched a new entertainment offering that is likely to change the way millions of Indians watch TV. JioTV Pro ₹55 add-on pack will give them access to more than 1,000 live TV channels for 30 days. Entertainment is more and more one of the main differentials for telcos and Jio's latest offering will transform smartphones into portable televisions at a fraction of the price of traditional cable or DTH services.
The new JioTV Pro pack is available to prepaid and postpaid Jio subscribers and can be activated through the MyJio app. Once subscribed, users can stream more than 1,000 live TV channels, including 150+ premium channels covering entertainment, movies, news, lifestyle, music, kids' programming, and regional content.
Even so, they don’t provide free live sports channels. Users will still have to pay for premium cricket tournaments, football leagues or other big sporting events for subscribers to watch them, and so will have to subscribe to special services or broadcasting.
Affordable Entertainment on the go
At only ₹55 for 30 days the JioTV Pro add-on is one of the cheapest live TV streaming options in the market at the moment. The service is targeted at users who primarily watch live TV on their smartphones or tablets and can watch live TV anywhere with internet access.
In India's telecom industry, this is part of a general trend to integrate entertainment with mobile data and telecom operators are expanding beyond voice calls and mobile data to provide value-added digital services.
Can it replace Cable & DTH?
The ₹55 pack could also take away a lot of the need for a cable or DTH connection. It has hundreds of entertainment and regional channels that are great enough to be a good value for casual TV viewers.
But people who watch TV on large screens or are in the habit of watching sports regularly will still look for DTH or OTT subscriptions. Screen size, internet quality and content choice matter in deciding whether to go with.
In the future of TV viewing.
Digital streaming is reshaping entertainment and telecom companies are increasingly competing for content as much as connectivity these days. Affordable plans like JioTV Pro illustrate mobile operators are now transforming from mobile operators into digital entertainment providers.
It’s not a decision of course, however, whether the ₹55 JioTV Pro pack can replace the current TV services in the long run, and whether a big-picture, which is to be made to the extent that the ₹55 JioTV Pro pack will be able to replace traditional TV services by JioTV Pro will truly replace the traditional TV service in the case of the ₹55 will be able to replace the existing one-stop internet TV service will remain in the TV service is very much dependent on your viewing habits.
It is a good choice for people who want to use JioTV Pro pack for mobile users based on the convenience, low cost to live TV channels and access to a wide range of live TV channels on their smartphones. As entertainment and telecom services are linked to telecom services, such services are likely to become more integrated to the next generation of television services and entertainment and telecom services are going to be a bigger part and more and more available in India’s television consumption in coming years to come.
Comments
Please to leave a comment on this article.